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This is how you create your first newsletter with Mailchimp! - LM Blog

This is how you create your first newsletter with Mailchimp!

MailChimp is a cloud based service for newsletter management. With Mailchimp you can quickly and easily create, send or manage newsletters. Because of the intuitive handling it is possible even for absolute beginners to create a perfect newsletter within minutes. Step by step I show you how to create your first newsletter.

Create a Mailchimp Account

To use Mailchimp you have to create an account first. This is very fast and the basic version is also free of charge. Only if you reach more than 2000 people with your emails you have to upgrade your account. Besides the basic version there are also the premium, essential and standard version.

The Overview

To the right of the logo you will find the three menu items Campaign, Templates and Audience. These are the menu items you will need most often.

  • With the menu item Lists you collect the e-mail addresses
  • With the menu item Templates you can design your e-mail messages. This is quick and easy via Drag & Drop.
  • Audiences is used to create campaigns that you can later send to your email subscribers.

How to collect your e-mail addresses in lists

Creating lists and adding from your readers is very easy. I’ll show you step-by-step how it works.

How to create your first list

The first step to send your newsletter is to create a list. You can do this via the menu item Audience. You can create a new list by clicking on the button Create Audience. If you have already created a list and want to create a new list, you have to go to the button Manage Audience and then to View audiences. The button Create Audience should now appear and you can start creating your list.

Now you need to enter some more data to complete your new list.

Enter the name of your list in the first field. Note that the name will be visible to your readers. Editing the remaining fields is self-explanatory.

How to add your e-mail addresses

You can add email addresses to your lists in different ways. To the left of the Stats icon, you can manually add new people to your list.

If you want to add more than one person to a list and don’t want to do it manually, go back to Audience and select Import Contacts. You can then quickly and easily add a large number of contacts to your list.

How to send your first e-mail

After creating and adding first contacts to your list, we can now take care of creating your first message.

For this we choose Campaign and can now choose from different ways to reach our contacts. Today, however, we only deal with sending the email.

Choose a name for your email and confirm. Click “To” to select the recipient of your message. Here you can choose from all your created campaigns. The other settings are self-explanatory.

The design of your first message

After you have added the subject of your email, the next step is to create the design of your email. With the button Design E-Mail you can now choose a suitable template. Once you have chosen one, you can easily insert text blocks, images and more into your email. You can do this very easily by drag and drop.

Using templates in the menu, you can now view and customize all your created emails.

Where can I find the ListID and the MailChimp API key?

To link your Mailchimp to another website for example, you need a List ID and an API Key. You can find the List ID via Audience > Settings. To use the List ID, you must first create a list. In the bottom line you should find your List ID.


You can find your API Key directly in the settings. Go to Profiles and then to Extras.


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